Power Gel Bra
$45.00 USD
Black Beige Mahogany Pink Beige

Cooling Support. Seamless Shape. Total Comfort!

No digging. No pinching. Just that signature “ahh” feeling — with a little extra confidence built right in.

20% off this weekend only!

SHOP POWER GEL BRASHOP GEL

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Rhonda Wants You to Find Your Ahh Moment

The bra that makes you forget about every other bra.

Wire Free Bras
Break up with your underwire: Switch from traditional underwire to knit-in support
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Gel Collection
Honey, this is what effortless comfort feels like—our gel bra with Rose Petal Touch Technology
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Ahh Bras
35 million happy boobs. One big ‘Ahh.’ Come join the comfort club
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Leakproof Panties
Leakproof protection you can trust, so you can feel secure and forget it’s even there.
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Shapewear
Snatch without the squeeze: Smooths, shapes, supports and still breathe easy.
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Find your perfect level of support

"Go from that easy, “ahh” Leisure feel… to Medium Support that lifts just right… to Full Support that hugs, smooths, and keeps everything beautifully in place."

- Rhonda Shear

Ahh Moment

Support Level: Low

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Just Right Lift

Support Level: Medium

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Hold Me Tight

Support Level: Full

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Rhonda Shear

Gel Collection

Designed to make you look amazing

Because comfort and gorgeous
were never meant to be a choice.

💧
Gel-Infused Comfort

Silky-soft gel lining cradles you all day — zero digging, zero drama.

✨
Invisible Under Everything

Seamless silhouette that disappears under any outfit. Your little secret.

🌸
All-Day Support, Zero Sacrifice

Lift where you want it, freedom where you need it. That's the Rhonda way.

👑
Trusted by Millions

25+ years of making women feel incredible. This one? Our best yet.

Shop the Collection → Learn More
Rhonda Shear Gel Bra Collection model
💧 Gel-Cushion Underwire
🌬️ Breathable & Light
🤍 No-Dig Promise
Over 3 Million Bras Sold
"

I designed this because I got tired of choosing between beauty and feeling good — you deserve both, every single day. — Rhonda Shear

"

Slip into Slim

Keep those curves in place and feel better about your body

Buy 3 for $60
Pin Up Girl Lace Leisure Bra w/Pads
From $23.00 USD
White Black Beige Hollyhock Electric Fuchsia Navy Lilac Dove Grey Beloved Red Light Pink Purple Grey Rose Blush Ocean Blue Parfait Pink Deep Teal Cocoa Pink White Leopard Electric Pink Cherry Red Dark Beige Blush Purple Floral Grey Pink Clay Purple Electric Fushia Dark Pink Champagne + 23 more
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Plunge Bra With Lace and Back Closure
$34.95 USD
Beige Midnight Navy
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Buy 3 for $50
The Original Ahh Bra®
$25.00 USD
Plum Beet Yellow Electric Pink Espresso Magenta Sunset Sienna Suntan Cherry Orchid Warm Beige Teal Pink Light Beige Apricot Celest Black Beige White Eggplant Mauve Mahogany Peony Red Seafoam Soft Pink Gray Blue Violet Light Yellow + 23 more
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Invisible Edge Bra w. Mesh Cut-out Detail
$36.00 USD
Deep Wine Black Beige Beetroot Cobalt Sienna White + 1 more
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Power Gel Bra
$45.00 USD
Black Beige Mahogany Pink Beige
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Gel Bra: No Back Closure
$32.00 USD
Black White Light Beige Suntan Navy Sienna Lavender Pink Beige Beige Celeste + 4 more
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I've worn it all.

Hollywood has given me the chance to fit into many types of outfits. These include beautiful lingerie and intimate apparel.
They also include the silliest costumes and undergarments. They come in all shapes, styles, and brands... You name it! I have worn so many things. My lingerie line is created by me, and I wear it all because I want something that's more comfortable, but still feels sexy.

Learn more about Rhonda