Our Story
Rhonda Shear is more than just a lingerie brand—it’s a movement built around empowering women to feel confident in their own skin. Known for the world-famous Ahh Bra®, Rhonda Shear has been revolutionizing intimates with comfort-first, curve-loving designs for over two decades.
From seamless bras and smoothing shapewear to cozy loungewear and sleepwear, every piece is thoughtfully designed to support real bodies of all shapes and sizes. With a focus on softness, stretch, and fit, the brand proves that you don’t have to sacrifice comfort to feel sexy.
Whether you’re dressing up, lounging in, or just want a bra that doesn’t dig in—Rhonda Shear has you covered. Literally.
Feel the difference. Love your shape.
We the Women
At Rhonda Shear Intimates, empowerment is sewn into every stitch of our bras. As a women-led operation, we stand proudly behind the creation of each garment, ensuring that the essence of femininity and strength is woven into every design. For over 20 years, our founder and leader, the formidable Rhonda Shear herself, has championed the cause of women's comfort and confidence. With passion and purpose, we continue to innovate, uplift, and celebrate the beauty and power of every woman, one bra at a time.
80% of our employees are women
94% of our total retail partners are women owned
99% of our customers are women (We Love You)
Our Timeline
1990s – Rhonda Shear Becomes a Pop Culture Icon
Before launching her brand, Rhonda made waves as the glamorous and witty host of USA: Up All Night, becoming a beloved TV personality and pop culture favorite.
Early 2000s – From Screen to Seamless
Inspired by her own struggles finding comfortable lingerie that still felt sexy, Rhonda set out to create her own line—designed by women, for women. The Rhonda Shear brand was born.
2010 – The Ahh Bra® Revolution
Everything changed with the launch of the Ahh Bra®—a wire-free, seamless, ultra-comfy bra that became a global sensation. Millions sold worldwide. It redefined what women expected from their intimates.
2011–2015 – Retail Explosion
The brand expanded rapidly, becoming a top seller on HSN and moving into major retailers. Rhonda's relatable, empowering voice made her a trusted name in comfort wear.
2016 – Award-Winning Innovation
Rhonda Shear Intimates earned multiple industry awards for innovation in lingerie design and inclusive sizing—offering styles for XS to 5X and beyond.
2018 – Expansion into Loungewear & Shapewear
Beyond bras, the line grew to include shaping camis, panties, loungewear, and sleepwear—all designed with the same blend of function and fabulousness.
2020 – A Brand Built for Real Life
During the pandemic, demand soared for comfortable, cozy, and stylish at-home wear. Rhonda Shear’s pieces became must-haves for everyday comfort and Zoom-ready style.
2022 – Celebrating 20+ Years of Ahh-mazing Support
With millions of bras sold and countless loyal customers, the brand celebrated over two decades of helping women feel confident and comfortable.
Meet our Paw Team
