Our Story
Rhonda Shear Intimates is designed by women, for women.
Since its launch in 2003, innovative designer Rhonda Shear has worked with her
team of lingerie experts and the newest technologies available to create a line
that helps women around the world find that elusive “Ahh Moment”. With bras,
panties, shapewear, and loungewear in a full range of sizes and inclusive color
options, she has a little something for every body. Foundation is where
fashion starts, so build your wardrobe with intimates that inspire confidence, flatter
your unique shape, and make life feel just a little less complicated.
Click the video below to meet the woman who started it Ahh…
Real Support. Real Women. Real Life.
The team behind Rhonda Shear Intimates knows what it means
to empower other women, from their intimates out. We work together to create
items we know you’ll love because we love them too! During the development
process, each and every style is tested on all sizes, shapes, and ages to
ensure a comfortable and flattering fit, no matter your body type.
✔️ 80% of the RSI team is women
✔️ 94% of our retail partners are women-owned
✔️ Our customers include over 40 million women in 34 countries
✔️ Rhonda Shear Intimates has donated
thousands of bras to women in need
Our Timeline
1954: Rhonda arrives on the scene
Rhonda Shear was born in New Orleans, becoming a beauty queen, model, and even politician before heading to Hollywood. It’s here she first fell in love with the art of costuming and design.
1990’s: Rhonda Shear stayed UP all night
For over 400 episodes, Rhonda honed her own style of scantily-clad humor as the hostess of TV favorite USA: Up All Night, acting in films like Spaceballs, and headlining as a stand-up comedian. Her curves simply could not be contained.
2003: Hello, Rhonda Shear Intimates
After struggling for years to find intimates that worked on her own ever-changing body, Rhonda used what she learned during her years in front of the camera to launch a small collection of intimates and shapewear on
HSN. It sold out in minutes.
2010: The Ahh Bra changes the game
Rhonda and her team shot an infomercial with one of Rhonda’s personal favorite products, The Ahh Bra. Just a few months later it was among the top 25 infomercials of all time, becoming a household name, and creating a universal new category of bras based on comfort.
2011-2015: Building an Ahh Lifestyle
Building on her success on TV shopping channels like HSN and TSC, Rhonda expanded her line into broader retail opportunities by creating more styles utilizing the Ahh seamless fabrication and innovative new technology to develop shop-your-top comfortable intimates for all sizes.
2016-2019: Award-Winning Designs
Rhonda Shear Intimates rakes in awards for innovative products, best-selling basics, inclusive design, affordability, and fast
growth. Rhonda takes pride in being a leader in a once-male-dominated industry.
Because intimates should make you look AND feel amazing!
2020: Comfort matters
As the world battled the pandemic and people spent more time at home and on Zoom, Rhonda Shear Intimates brought comfort where it could by adding soft and cozy lounge styles and utilizing new fabrications in its intimate apparel assortment.
2025: Over 20 years of Ahh
Rhonda Shear Intimates continues to bring fresh new ideas to
the intimate apparel industry, empowering women of all sizes and ages to
celebrate their shapes with styles designed to conform to them, not the other
way around. Rhonda is proud to offer sizing up to 5X, multiple skin tone options, and styles that serve comfort and confidence that lasts all day.
MEET THE TEAM…AND THEIR PUPS!
Did you know? Rhonda Shear Intimates is a dog-friendly company with many employees bringing their pups to the office. Click below to meet the women of Rhonda Shear Intimates and their four-legged assistants.
What Rhonda is doing now
Rhonda Shear has continued to pursue her career as an actress as well as a designer with frequent appearances on shows and in film. Want to know more about the woman behind the brand, book Rhonda for an event, or set up an interview? Discover all things Rhonda Shear, plus listen to her Up All Night Podcast, watch the reboot, or shop Up All Night merchandise by clicking below!
