Rhonda's Favorites

Curated by Rhonda herself, this collection features her all-time go-to styles. Pieces she loves for comfort, fit, and confidence.

"Foundation is Where Fashion Starts"

- Rhonda Shear

Pin-Up Glam, Made Timeless

Retro-inspired pieces, made to hug your curves. Feel timeless. Feel irresistible.

"The Heart of My Brand...

I’ve always loved the glamour and confidence of Old Hollywood — women who owned their style and their curves. That spirit inspired my Pin-Up Set. It’s classic, timeless, and designed to make you feel supported, confident, and just a bit glamorous every day. This isn’t nostalgia — it’s a reminder that style, femininity, and confidence never go out of fashion.

Feel beautiful. Feel supported. Feel like you."

- Rhonda Shear

Bundle Up the Comfort

Mix, match, and save on our best-sellers

Free Shipping on $75 and 30-day hassle-free returns.

From Hollywood To Closet

Rhonda has spent decades in front of the camera, most famously on USA Up All Night, and became an expert in what looks good and what feels good on camera and off. So she created it pieces designed to make real women feel supported, confident, and amazing. As Rhonda always says, “Foundation is where fashion starts.”

  • DESIGNED BY RHONDA, FOR WOMEN

Rhonda designed each detail to embrace curves, enhance your shape, and keep you feeling fabulous day or night!

  • RHONDA LISTENS TO YOU

Your feedback shapes every design. Rhonda tests, tweaks, and refines until the fit feels right for real women and real bodies.

  • STILL STAYING UP ALL NIGHT

Tune in to Rhonda Shear Up All Night on Kings of Horror, explore your wild side at Rhonda.live, and stay tuned for incredible new intimates!

"Pin-Up Was My Beginning — Empowering Women Is My Mission"

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